Here is this movie, trying to tell us that we are Mark Zuckerberg’s sheep that he has effortlessly been shepherding into a life of inactivity, subjecting us to an all-consuming leisure, and not a significant number of us think to quit it. It could also be trying to say that Zuckerberg truly deserves the billions, for he, too, is just like us, and geniuses like him are perfect magnifications of the belief that people who are smart and cunning are the ones most likely to become billionaires no matter how sarcastic, plastic and morally bankrupt they are. After all, it shows how easily he’s beaten his former partners and would have been business associates, Eduardo Saverin and the beautiful Winklevoss twin in the battle for billions. It gets the idea of greed and cunning so precisely and with such perfect soundtrack.
What triumphs though is the idea that Facebook is a product of a devious mind, the powers of which are felt the world over. Someone says in the film, perhaps meant as a joke, that even Indonesia has Facebook, which of course doesn’t make sense as a joke since Indonesia is fine, it’s a country that wouldn’t look like they’d treat Facebook as a disease or a product that should be avoided. So strong and so alluring is Facebook that attempts to get out of it by people who may have had ‘I will quit FB’ reactions to the film may as well have been saying equally false pronouncements as ‘I will lessen my Facebook face time as a form of protest’. There is simply no quitting it.
People who never felt compelled to join Facebook, those who never thought to be herded into any social networking site, those who even go so far as to vow not to watch the film because they’re not into Facebook (which is like saying I won’t watch disaster films because I’m not into disasters, kind of), however, will be even harder to coerce to sign up for it, thanks to Jesse Eisenberg’s unforgettable portrayal of Zuckerberg.
The rest will remain Facebookers because such is the power of our intellectual superiors that we gladly consume products of their greed and contempt. Obviously not all intelligent persons are responsible for the world’s ills, obviously. In the case of the productivity-reducing, social interaction bastardizing force of nature that is Facebook, it only took one mind, maybe along with three or four others, but just only one that altered the way we make people rich nowadays.